Families with multiple children now have numerous options when it comes to purchasing vehicles, as car manufacturers race to introduce increasingly larger SUVs and MPVs to meet market demands. However, for newlywed couples or young families with just one child, there seems to be a lack of a moderately-sized, comfortable-to-drive, visually appealing, and intelligently practical new car on the market.
Despite some car companies claiming to focus on family car scenarios, their solutions often stem from a cost-control perspective, simplifying higher-level and larger-sized models and introducing them to the market at lower prices. This approach amounts to stripping down features, and the underlying competitive mindset is more of a “dimensionality reduction attack” rather than defining a positive product based on users’ actual car usage scenarios.
A company that truly values user experience should deeply understand the car usage scenarios and underlying needs of young families and leverage its robust product strength and technological capabilities to provide users with a competitive model. The AITO M5 is precisely such an example. It is not a simplified version of the higher-level M7 or M9 but a newly developed car that genuinely caters to the needs of young people or young families.
Easy to drive and visually appealing are the essential qualities of a car.
Although both young families and multi-child families are categorized as “families,” they differ significantly in their life stages and focuses.
Young families pay more attention to self-expression and have higher demands for the appearance and design of their vehicles. They are not yet fully bound by family chores, and while family life is becoming the center of their attention, they still pursue personal style.
The new AITO M5 precisely caters to the needs of this group. Its design language is minimalistic and pure, while emphasizing electric and sporty attributes. The new car adopts a closed-off styling, with a darkened logo on the front, chrome trim around the windows, and a camera component on the fender. The combination of dual five-spoke wheels and red brake calipers creates a unique and sporty look.
In addition, the new AITO M5 introduces two new exterior colors: Tahiti Gray and Metropolitan Red, providing young families with more choices.
In short, the new AITO M5 is a new sports SUV option for young families.
Currently, many cars designed for “young families” tend to prioritize “family” attributes in their appearance, striving to be appealing to both the young and the old, but often appearing stable and boring. However, young people who have just started or are about to start a new family are in a transitional period of their lives, and they are more eager to express their uniqueness through consumer products. Therefore, they tend to choose car models that can reflect their individuality. The new M5 from Asky Auto has made changes to its appearance that precisely cater to this need.
Moreover, a car has to be easy to drive. Mere appearance, performance, and personality are not enough to convince discerning young consumers to make a purchase. They not only care about the aesthetics of the exterior but also demand performance and the “substance” of the actual chassis. Fortunately, the Asky New M5 hasn’t disappointed in this aspect.
Compared to its competitors, this car unusually features a full aluminum alloy chassis. Aluminum alloy in the chassis can significantly reduce weight, thereby improving handling and enabling the chassis components to better respond to subtle changes in the road surface. The combination of a four-ball double-wishbone front suspension and a rear multi-link independent suspension further balances handling and comfort.
With the addition of HUAWEI DATS 2.0 intelligent collaboration, the steering sensitivity of the Asky New M5 has been increased by 39%, lateral stability has been improved by 9%, lateral impact has been reduced by 13.8%, and the deer avoidance test speed has been increased to 79km/h.
The trump card of the new AITO M5 remains its intelligence.
Compared to some automakers offering lidar radar as an optional extra, the AITO New M5 stands out with its unique approach. It is committed to bringing the experience of “intelligent driving equality” to young families by offering lidar radar as a standard feature across its entire line-up, demonstrating its determination and leadership in the field of intelligent driving.
During his discussion on the HUAWEI ADS 2.0 Advanced Driving Assistance System, Yu Chengdong lavished praise on it. He revealed that the team had personally traveled to the United States to conduct a comparative test between HUAWEI ADS and Tesla’s FSD, with the results showing that Huawei’s intelligent driving system outperforms its competition. He expressed confidence in Huawei’s intelligent driving system, believing it to be at the forefront of global technology.
In terms of performance, Yu Chengdong introduced that, by April 2024, the urban NCA pilot feature of the HUAWEI ADS 2.0 Advanced Driving Assistance System had already covered over 40,000 townships, with the average mileage of manual takeover increasing to over 270km, and the success rate of merging into and exiting urban viaducts reaching a remarkable 99.2%.
In terms of active safety, the AITO New M5 has undergone a comprehensive upgrade to its front, side, and rear collision prevention capabilities. Whether facing stationary vehicles or pedestrians, the maximum AEB braking speed has been increased to 120km/h in both manual and intelligent driving modes, while the lateral collision prevention range has been expanded to 40-130km/h. According to statistics, since April 2023, the AITO M5 series has successfully avoided over 40,000 potential collisions.
It is evident that the HUAWEI ADS 2.0 Advanced Driving Assistance System not only represents the direction of intelligent driving technology development but has also become a benchmark in the industry.
It is worth mentioning that the intelligent driving mileage of the HUAWEI ADS 2.0 Advanced Driving Assistance System has exceeded 200 million kilometers, a figure that far surpasses other competitors in the intelligent driving segment.
In today’s market, where various products are constantly emerging, it is those technological offerings that deliver ultimate experiences that truly resonate with young consumers. In the era of intelligent technology, the level of intelligence in a vehicle is often judged by its driving capabilities. The AITO New M5, empowered by Huawei, offers a differentiated experience that brings unprecedented intelligent driving enjoyment to young families.
Leading in intelligent driving is just one aspect of the AITO New M5’s advantages, empowered by Huawei. In the fields of smart cabins and interconnected devices, Huawei’s HarmonyOS cabin and ecosystem provide young families with a comprehensive smart experience.
Using devices such as phones and smartwatches to control in-car functions, as well as accessing a wealth of entertainment content, is already a basic operation for the AITO New M5. Functions like Super Desktop and HarmonyOS Sharing, combined with dual HUAWEI Maglink magnetic car interfaces and the Xiao Yi intelligent voice assistant, greatly expand the imagination of usage scenarios for the AITO New M5.
At the launch event, Yu Chengdong introduced that after work, it can be your multiplayer online gaming room; when meeting with your partner, it can be your private cinema for watching TV shows and creating a cozy atmosphere; and when the external environment is noisy, it can be your high-definition video conference room for saving you from trouble…
With the support of Huawei’s HarmonyOS ecosystem, the AITO New M5 becomes a terminal device that truly achieves “interconnection of everything.” Huawei’s deep accumulation in the mobile phone industry allows non-HarmonyOS users to also experience unique interactive experiences, system response speeds, and software ecosystems in this car.
Reliable technology needs comprehensive validation from the market.
While the smart technologies and products mentioned in the text are not unique in the entire market, their reliability cannot be solely verified by one automotive company. Only technologies that have been validated and chosen by various automotive companies and mass-produced on enough vehicles can be considered safe and reliable.
Up to now, HarmonyOS Intelligence has delivered four models: the AITO M5, the AITO New M7, the AITO M9, and the LUXEED S7. Huawei’s strong technological strength and brand power have been directly reflected in sales.
At the AITO New M5 launch event, Yu Chengdong stated that “HarmonyOS Intelligence has sold a cumulative total of 105,000 vehicles from January 1, 2024, to April 22, ranking first in sales among emerging brands in the Chinese market.”
Since the launch of the New M7 seven months ago, its order volume has exceeded 174,000, making it a phenomenal hit and a leader among emerging car models. The order and delivery volumes of the AITO M9 are also continuously increasing, and Yu Chengdong expressed his hope that the AITO M9 can deliver more than 15,000 units in April.
Some may say the market is too competitive, but with absolute strength, leaders will only accelerate their emergence from the competition. The market success of these two products has already validated Huawei’s mature product definition and engineering capabilities.
Now, with its unique appearance, uncompromised intelligent driving, and responsive handling, the AITO New M5 finally offers young families a choice without compromise in the diverse SUV market.
With its global influence in the ICT field, Huawei undoubtedly has more experience than its peers in understanding its user base. Only by thoroughly understanding the unmet needs of users can we create intelligent vehicles that are truly “made for young families.”
The era of cost-cutting and homogenized products is over. Only by thoroughly understanding user needs, conducting positive development, and ultimately implementing them fully in products, can we earn the respect of the market.
