On April 16, local time, 2024，Voyah Motor held a grand brand launch event in Italy themed “Designing Evolution,” marking its entry into the Italian market as the first high-end new energy vehicle national team from China. The event garnered significant attention, with the first batch of 100 cars being sold out immediately, demonstrating strong market appeal.
In addition, Voyah Motor showcased its i-Cozy concept car at the Milan Design Week, receiving praise from numerous top global designers for its unique design and innovative concept.
CEO of Voyah Motor, Lu Fang, commented, “Currently, China’s new energy vehicle industry is entering a new phase of development, aiming for higher quality, smarter technology, and a broader global market. As a member of the national team of central enterprises, Voyah Motor has been committed to bringing China’s high-quality products and services to the world. Our official entry into Italy today not only marks another important milestone in Voyah Motor’s internationalization process but also represents a new level of speed and quality. Taking Italy as a starting point, we will continue to deepen brand building, cultivate the South European market, leverage the powerful overseas resources of Dongfeng Motor Corporation, make breakthroughs in the European market, promote the overseas layout of the full value chain, and strive to establish Voyah as a world-class Chinese brand, leading Chinese brands into a new era of globalization.”
A seven-day art festival was held in Milan, attracting over 200 influential figures to support Voyah Motor’s stunning debut. The event was held at Palazzo Serbelloni, a historical venue that was once Napoleon’s residence in Milan and is now a preferred location for global brands like LV and FENDI to hold their launch events. It is also a popular venue for major brands to hold fashion shows during Milan Fashion Week and Milan Design Week.
During the exclusive evening event, Palazzo Serbelloni sparkled with the presence of Italy’s political and business elites, cultural leaders, and film and art stars, who gathered to witness Voyah Motor’s glamorous entrance into Italy. Voyah Motor’s design team transformed the atrium into a harmonious blend of technology and humanity, intertwining classical elegance with modern elements, providing guests with a visual and tactile feast.
Voyah Motor’s Italian debut was a resounding success, with the first batch of cars being sold out immediately. Their exceptional driving quality and safety features, comparable to those of European luxury cars, have garnered widespread praise from overseas users. Many Italian celebrities have praised Voyah Motor, noting that it excels in product design, interior space, and aesthetics, rivaling traditional European high-end brands.
Simultaneously, Voyah Motor introduced three models – the new Voyah FREE, Voyah Dreamer, and Voyah Tracer – to the Italian market, providing more choices for consumers. Bruno Mafrici, CEO of Italian dealership CarMobility, highly praised Voyah Motor’s product performance and expressed his intention to collaborate closely with Voyah Motor to provide exceptional products and purchase experiences to Italian customers.
Furthermore, coinciding with Milan Design Week, Voyah Motor, as the only invited Chinese high-end new energy vehicle brand, made a stunning appearance with its i-Cozy concept car. In collaboration with renowned furniture brand Natuzzi, Voyah Motor exhibited the i-Cozy concept car alongside Natuzzi’s latest products on Via Durini, a hub for luxury home furnishings, becoming a popular attraction at the design week. Numerous top global designers praised Voyah Motor for its innovative design and exceptional quality.
This seven-day art festival not only showcased the unique charm of Voyah Motor but also established a new benchmark for Chinese brands on the international stage. With its outstanding product strength and innovative brand philosophy, Voyah Motor is leading China’s new energy vehicles towards a broader global market.
During the grand debut in Italy, Voyah Motor also collaborated with world-renowned artist Macantonio. By skillfully fusing natural and industrial elements, they broke cultural barriers through their extraordinary imagination, creating innovative sculptures that stole the show. These sculptures symbolize Voyah Motor’s pursuit of harmonious coexistence across cultural boundaries and demonstrate the diverse coexistence of forces and species.
Macantonio commented, “Through a series of exhibitions and activities, Voyah Motor seamlessly integrates the vastness of nature, the flow of technology, and human creativity, aiming to break down barriers between different cultures, regions, and ideologies. Voyah Motor’s products are not just cars; they are vivid interpretations of the beauty of Eastern culture. Combined with cutting-edge innovative technology, they inject fresh vitality and creativity into promoting fashion, technology, and environmental protection concepts.”
As the only central enterprise high-end new energy vehicle brand deeply rooted in the European market, Voyah Motor has entered Norway, Finland, Denmark, the Netherlands, Bulgaria, Czech.
